Coach inc case study

coach distribution channels

The legal fight against trademark infringement, trademark counterfeiting and patent infringement, and trade mark dilution is significant for the luxury accessory industry. These consumers buy their products for satisfaction and to boost their self-esteem rather than for ease or comfort.

Coach performs well in all three areas see table 7but may have too much cash on hand, and have been taking on more debt every Related Documents Case Study : Potential Fraud Risks Related For Coach Inc.

Introducing new fashion trends and product innovation is another weapon used in the luxury industry. This is a particularly dangerous threat to Coach because any time one of these fake products has defects, consumers, unknowingly, may associate it with a defective product. This Spring Coach is introducing a new scribble line that consists of a poly cotton material and bright colors.

On the other hand, it can also enhance Coachs fame. Because the outcomes for a company like Amgen are often very unsure and many employees are quite sceptical about the use of such a planning, the main issue can be described as follows: What is the added value of planning for a fast-growing company in an uncertain and dynamic environment.

Moreover, the handbag market encompasses dynamic players and an expanding consumer base, which is expected to flourish due to increasing demand from emerging markets and strong performances by the international luxury brands.

Coach inc case study

The profit margin was still below the level achieved prior to the onset of a slowing economy in and its share price had experienced a sharp decline during the first six months of History Miles Cahn worked for the Coach Company and was later promoted and ran the company in Another strength Coach has is the diverse product line consisting of womens handbags, key fobs, belts, electronics accessories, cosmetic cases, gloves, hats, scarves, watches, shoes, and sunglasses.

There are some limitations with respect to this model. A retail analyst agreed that the frequent product introductions is a huge driver of traffic and sales and has enabled them to capture thecustomer who wants the newest items and fashions.

Motivation will be based largely on opportunity, of which there is expected to be a significant amount in the coming years. Coach recently announced the next phase of its growth strategy Japan. Competitor Analysis 1. Why or why not? This specialized unit requires unique skills that will allow Coach to leverage its brand over the Internet. A managerial skills inventory should be undertaken that uses a wide range of profiling techniques including psychological profiling, skills assessment and experience with the company to evaluate the leadership potential of the employees. A well differentiated product line reduces chance of customers trying other products and switching to a different brand. A high end leather producer would like to be linked to the luxurious brand names of Coach and Louis Vuitton. Create team to effectively evaluate the different opportunities within Asia, Europe, and South America and focus resources so that Coach can leverage their brand globally 4. Cost of investment required 4. What are the resource strengths and weaknesses of Coach Inc.? Through this distribution strategy and advertising campaign Coach has become one of the most well recognized brands in the United States and is rapidly gaining recognition internationally, especially in Japan.
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